Come & Get It!
Blue Dog Tavern is a dog friendly and family friendly tavern located in sunny California.
The identity is portraying that Blue Dog is a family & dog friendly place. In the mark the dog refers to the name of the tavern and the cup so subtle that you dont see it at first. The logo lets you know you can come and enjoy a cold one with your dog and family.
Color Palette & the Type
The colors are used because they are not overpowering and fit in perfectly with the mood in the tavern. The typefaces consist of Verlag and Avenir in the logo, while Open Sans is being used in the mobile app, applications and the website.
With the Blue Dog Mobile App users are able to post pictures of themselves and their dogs at the tavern. They are also able to make reservations and look at the menus
directly on their phone. They also can scan their dogs dogtag with their reciept to
gain points for how much they spent that day and extra bonus points for their dog being
there as well.
Blue Dog's website is designed as a fully responsive site to accomadate
all the hungry visitors visting their site. While looking at bluedog.com the user is
able to locate us, see menus and see all of the deals and specials.
Blue Dog will be able to use these items to enhance the customers experience at the tavern and
at home. The dog tags get put on your dog and get scanned with the barcode on the back for you
to get etra points for bringing them with you to enjoy the fun aswell.