Designing for a conference.
Mobile Beat is a conference held in San Francisco,
CA every year in July. Driving growth through mobile is what the conference
is about. MobileBeat 2014 is the place to meet and learn
how to win on mobile from the most disruptive brands and thought-leaders
in the mobile industry.
There is one hero image that is used through out every aspect of the conference to make it cohesive.
Color Palette & the Type
The Color Palette is filled with three main colors, which are red, gray and white. The opacity is used make the different tints of the reds and grays. There is one typeface for MobileBeat and it is Roboto. There are three different weights being used. Roboto is used because it is clean and goes well with the mobile aspect of the conference. It was found to be the perfect pair. Roboto is a San-serif that portrays something simple, clean, and easy to read in all aspects.
To enhance the attendees experience, MobileBeat will use this new advertising.
When visiting MobileBeat.com the user is invited to explore all that
this conference has to offer, by allowing the user to either visit the
homepage which has all the information you need to learn all about
the conference or the speaker page. Once the user clicks on the
speaker page they are then directed to a page that tells them all
about the speakers that the conference offers, along ways to get
involved and join the conference.
The badge will have their name and the company they work for on it so other attendees and speakers are able to see who and where they are from before talking to them.