Bringing You Closer!
Petfinder.com is a way to be able to use the web
to spread awareness to the large number of pets available for adoption
in a area along with a way to apply to adopt those pets. Our goal is to
make the experience feel more friendly and convenient for the
potential adopters by focusing on making pet adoption relevant and to
promote responsible pet ownership in the users local community.
The focus of Petfinder is to bring potential adopters closer to the pets needing adoption in their local community. Pet adoption, care, and shelter
information as well as other information is organized and consolidated in
addition to a mile radius pet location filter will improve usability and ease
the pet finding process.
This was a group project to improve the overall feel & experience
for all the new & current pet owners that use Petfinder. We worked together
to make all the outlets cohesive with one another.
Haven Ward: Mobile App Design & Web Design,
Andrew Penhollow: Logo & Ad Concepts,
Deyton Koch: Copywriting & Web Design,
Katie Smith: Copywriting & Social Media.
The identity is clean, simple and effective. The location pin drop is a
recognizable symbol that indicates searching, proximity and reaching a
destination or goal. The incorporation of the pin drop appropriately relates
to the title and tagline.
Color Palette & the Type
There are two typefaces for Petfinder, Cubano, and Klinic Slab.
Cubano is only to be used as display type, while Klinic Slab Medium and Kilinc Slab Book
is to be used as body copy. The typefaces and Color Pallete were selected
to reflect the joy and warmth of becoming a pet owner.
The Petfinder Mobile Application allows users more flexibility to browse for pets
and makes it simple to find local shelters by using their phones GPS and being able
to connect as well as contact the shelters right from the app.
Petfinder's website was designed as a fully responsive site to accomadate
all users visting their website. When visiting Petfinder.com the user is
invited to enter their city or zip code, allowing the site to filter for
the pets closest to them.
These advertisements invite readers to interact with a pet and
physically bring the pet closer to the person in the image. Unique paper
engineering is used to achieve the effect.
The first image is the front of the ad, and then the two images after that are what
you see when you open it.
As a promotional event, Petfinder sponsors Pop-Up Pet Parks in local
communities. Local shelters, people fostering homeless pets, and pet owners
are invited to gather with their pets and see and play with all the pets in
need of adoption. Each event has a variety of attractions such as training sessions,
petting zoos, friendly competitions, etc. The Pop-Up Pet Parks physically brings
pets closer to people, communities together and most importantly
inspires people to adopt. No image included.