Turnrow Bath, Body & Home
Turnrow Bath, Body & Home is a small down home natural
and handmade company with an origin in the Atlanta Area. They specialize
in down-to-earth, natural body, bath and home products for the health
conscious men, women and children. They are big on customers, which is why
this website has a downhome, friendly and welcoming feeling to it. The blog
is added to make the customer want to come back everyday, not just to buy the
products when they are running low. This started out as a group project but
I have gone back and changed things.
The identity is welcoming, clean, and simple.
Color Palette & the Type
Soft natural colors are used to convey the brands natural and friendly nature.
The typefaces consist of Flamenco and Lato. Flamenco is used in the mark because
the serifs make it more playful and fun, while Lato is used throughout the site because
it appears more clear and honest.
Turnrow's website was designed as a fully responsive site to accomadate
all the customers visting their site. While visiting turnrow.com the user is
able to shop, blog and write and read reviews on the product.
Turnrow will be able to use this new mechandise to enhance the customers experience
and for advertising.